Subscribe
Sign in
Home
Archive
About
Escaping MFA Hell: How AI-Powered PMPs Drive Real Conversions
Learn how AI-powered PMPs cut wasteful ad spending through dynamic deal curation and attribution-driven optimization to boost conversions. Also, see why…
Apr 13
•
Leeron Zhang
How Dotdash Meredith Uses AI to Crack the Code of Contextual Advertising
Dotdash Meredith's AI tool Decipher predicts buyer intent through content engagement—no cookies needed. Privacy-safe, smarter marketing powered by…
Apr 6
•
Leeron Zhang
March 2025
Integrating Generative AI into Marketing Strategies: A Balanced Approach
Discover how to strategically integrate generative AI into your marketing with HBR's proven framework. Learn to balance innovation with risk management…
Mar 30
•
Leeron Zhang
How American Eagle Used Meta’s AI Ads to Drive Gen Z In-Store Traffic
American Eagle used Meta’s AI Shopping Ads to boost ROAS by 48% and drive in-store traffic. Learn how AI and omnichannel strategies can help you improve…
Mar 23
•
Leeron Zhang
Coca-Cola’s Generative AI Journey: A Blueprint for AI-Driven Marketing Innovation
Coca-Cola uses AI to boost creativity, personalize ads, and engage customers globally. See how they’re leading the future of marketing. Click to learn…
Mar 16
•
Leeron Zhang
How Estée Lauder is Redefining Beauty Marketing with AI
Estée Lauder deploys AI tools like ConsumerIQ, speeding up trend analysis, marketing, and product development. Discover how AI is reshaping the beauty…
Mar 9
•
Leeron Zhang
How Custom AI is Revolutionizing Programmatic Ad Buying
Custom AI is transforming programmatic ad buying by enabling more precise targeting and efficiency, significantly impacting marketing strategies and…
Mar 2
•
Leeron Zhang
February 2025
How AI Can Break Sales Bottlenecks
How to use AI to analyze public client information and adjust communication strategies to more efficiently identify customer needs, improve sales…
Feb 23
•
Leeron Zhang
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
